Trendy Fashion Report: H&M Rewards South Korean Designer Minju Kim


Swedish retailer H&M has created a global memo tablet filled with an assortment of inspiring collaborations and now they are extending their goodwill to up and coming designers.



Minju Kim, a 26-year-old South Korean designer who is currently wrapping up her studies at the Royal Academy of Fine Arts in Antwerp, Belgium is the lucky recipient of the international H&M Design Award.

Kim showcased her winning collection Tuesday at Stockholm’s Mercedes-Benz Fashion Week, and it was very evident from her avant-garde portfolio that she has earned every penny of her 50,000 Euros ($67,250) along with the industry recognition attached to such an honor.

H&M will also utilize Kim’s template as a blueprint for their early fall collection later this year. Thrilled and humbled to be given the opportunity to reach a wider audience , she acknowledges that it will be quite an adjustment considering the fact that she is used to working solo.

Under the tutelage of Belgian designer Walter Van Beirendonock, Kim explains that her now public look book was birthed from her homage to Japanese artist Junji Ito, whose mantra leans heavily on the horror genre.

That probably explains the intense precision of the pieces as well as the imaginative frays coupled with fantastical elements. Kim literally starts her process on the drawing board, which enables her to produce visually stunning, and impeccably executed results.

Choosing such an astute risk taker signifies H&M’s need to be distinguishable and comfortably elaborate, qualities that can only enhance worldwide appeal.