Mad Men is poised for its long-awaited and heralded return after being on hiatus for more than a year, but their reception has been marred by their marketing strategy which has left thousands of bereaved families from the 9/11 disaster crying foul.
The posters which are presently plastered all over NYC subways and imposing skyscrapers are not a shocking sight to devoted fans of the series considering the fact that it recalls the imagery from the open credits, which depicts the main character Don Draper in metaphoric free fall mode.
The distraught families of the 9/11 victims are not very happy with at the prospect of being used as a ploy to promote a popular TV show. But are they justified in their claims that the adverts are offensive and unjustified?
AMC, the network that houses Mad Men issued a statement, “The image of Don Draper tumbling through space has been used sine the show began in 2007 to represent a man whose life is in turmoil. The image used in the campaign is intended to serve as a metaphor for what is happening in Don Draper’s fictional life and in no way references actual events”.
This debate is a toughie because both sides have legitimate arguments. Anyone who happened to be in NYC on that fateful day will automatically sympathize with the 9/11 families but then again a die hard fan of the show would view the ad as an accurate depiction of the show’s underlining theme.
What do you think? Goal or Foul?
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