Santigold is sounding the alarm on her latest single Who Be Lovin’ Me which recruits the charms of her partner in crime, iLoveMakonnen as they dive into the reverie of a festive background ground that is usually a destination for naughty amusement which we get plenty of in the vibrantly staged video that also features big name cameos like Big Sean, Earl Sweatshirt and Meek Mill.
It is also worthy to note that Zeds Dead produced the infectious single from her highly anticipated album 99 Cent. In retrospect this is a match made in heaven and the high tech group detailed how the magical collaboration came to be, ‘We met Makonnen on the Mad Decent Boat Party last year and knew he could kill this beat. He hit us up and said he and Santigold both were jumping on it. We’re big fans of hers, so when he brought that back to us it was no-brainer. The record just came together really naturally and the final cut is something we’re all really happy about”.
99 Cent is will officially drop on January 22nd.