First Lady Michelle Obama’s mission and incentive for lending her time and expertise to this year’s South by Southwest slate of events – is to champion a cause quite close to her heart.
The plight of nearly 62 million girls around the world who are currently being deprived of the right to seek an education depends on her ability to raise national and global awareness.

WASHINGTON, DC – MARCH 08: U.S. first lady Michelle Obama speaks at the Union Market to celebrate International Women’s Day, March 8, 2016 in Washington, DC. U.S. first lady Obama spoke to women gathered to mark the first anniversary of the Let Girls Learn initiative. (Photo by Mark Wilson/Getty Images)
As she spoke about the searing issue that still remains unsolved and often times neglected – the First Lady was briefly segued from the topic by acting moderator Queen Latifah who asked the question we all wish we could’ve had the pleasure to ask – would Michelle Obama, the wife of the soon to be former president – consider running for office in the future.
After the thunderous applause died down – the First Lady responded with a resounding ‘No”. And her reasons echo why she is as beloved as she is respected.
“I will not run for president.” “I have these two young people at home. Being the daughters of a president, just think about it. Not so easy. They handled it with grace and poise.”
A playful interlude was ushered in when Obama recalled the Boyz II Men classic “Its so hard to say goodbye to yesterday” when summarizing how she feels about the fast approaching end to the eight years of being America’s First Lady.
Obama’s attendance at the SXSW music programming also included a panel of talents like Missy Elliot, actress Sophia Bush and famed songwriter Diane Warren.
During her speech, Obama spoke explained how her background influenced her need to be actively involved in initiatives dedicated to empowering the minds of young girls who have the will but lack the inspiration and resources to make their ambitions a reality.
“Let Girls Learn” an ongoing project put in place for the benefit of ushering in a new era for underprivileged girls across the country was founded by the President and the First Lady.
Obama explained its relevance, “When I was younger, it was always the doubters”. “Growing up as a black girl in the South Side of Chicago, where the expectations were limited, there were always people around telling me what I couldn’t do. Always telling me how far I should dream. My reaction to that was to prove the doubters wrong.”
Obama ended by encouraging the men in the audience to also step up to the plate and support gender equality across the board, “If you’re a man at the table, and there are only men at the table, you should ask yourself – how can I do better?”