Trendy Fashion Report: Pharrell Williams Gets “Trashy” for Denim Line

Pharrell Williams is not allowing his Academy Award duties to veer him off course. The Oscar-nominee is busy brewing his latest venture, which involves scouring the ocean floor for debris, particularly tossed plastic in order to convert them into “bionic yarn” that will be used to thread the denim line for his eco-conscious fashion collaboration with G-Star Raw.

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Raw for the Oceans will help propel the mission statement of G-Star, a company that is known for revolutionizing the ideas that provide the interplay between fashion and denim.  It is also an awesome way to raise awareness when it comes to preserving the natural essence of the ocean.

If you are willing to be fashionably conscious, look out for the RAW for the Oceans collection when it hits stores Aug. 15.