Despite the unsteady numbers in other pockets of the fashion market, men’s wear is globally on a steady incline with no signs of dipping.
Sales increased dramatically in the past year and the brand names are hyped and ready to expand and take advantage of this emerging trend. Already established men’s brands are also going back to the drawing board to figure out ways to re-vamp their existing collage of wares in order to accommodate more varied options.
According to analysis documented in WWD, Hugo Boss leads the pack with a huge leap in sales, particularly in China. Brioni, Salvatore Ferragamo, and department stores like Bloomingdale’s and Selfridges, are bustling with activity due to the energetic men hijacking their space.
Men are not only becoming fashionistos but they are actually making the effort to tastefully accumulate pieces that are classically refined and versatile. Even accessories like cufflinks, shoes and even bags are in high demand as men realize the need to be elegantly functional.
The future is looking blindingly bright for men’s fashion and the timing couldn’t be better. Lets hear it for the boys!