Trendy Fashion Report – Q & A with Ekua Odoi of African Prints in Fashion

Africa’s influence in the world of fashion is becoming irresistibly evident and now there are plenty of media outlets popping up to eagerly spread the news! African Prints in Fashion is one of such outlets that are dedicated to sharing “All things Africa” vibe that is infiltrating the global hemisphere.

Ekua Odoi whose heritage (German mother and Ghanaian father) makes her the perfect roving ambassador for this mission, wanted to explore the fine print and expose the history and aesthetics of African fabrics and why after all this time its emerging as the most sought after theme for almost every major designer.  So she embarked on a project that would allow her to investigate and inform consumers about future trends and designers on the horizon and how both of these players mesh to form the perfect union.

We wanted to find out more from Ekua, about her blog and her unrelenting love and loyalty for African prints.

MTB: This is obviously a great time to be Africa Diaspora, considering the popularity and interest in African fabrics, prints and style. How does your blog aim to capture this very significant time in African fashion?

Ms. K:  My objective is to showcase Africa-inspired designs and designers from all around the world and to share their fashion story. I am also trying to find and highlight new platforms that provide consumers access to this kind of niche. And whenever I come across a great item on the web or out-and-about in NYC, I am sharing it on the blog, too. The more I see,  the more amazed I am as there are also a lot of “smaller” designers on etsy, facebook etc. that are creating great outfits and accessories professionally.

MTB: How did your eclectic background influence or inspire your need to create an outlet that caters to expose African designers and track the trends that are consistently vibrating?