Trendy Beauty Report: Shea Radiance Beautifies Nigeria’s Economy

Beauty with a cause is never to be underestimated especially when it can produce long ranging results.

Shea Radiance has finally found its niche thanks to the concept of supply and demand and an eco-conscious sentiment that sets off a communal effect. All these elements have combined to create a seamless work chain that is responsible for a recent global invasion, particularly in the U.S. where 300 Target stores nation wide have been stocked with Shea Radiance.

Northern Nigeria is the hub of all the action, and founders Shola and Funlayo Alabi recognized the needs on both sides of the spectrum; provide steady jobs and economic empowerment for the women in the area who are in dire need of regimented stability. As a result they are able to produce all natural beauty products that are of superior quality, swaddled in eco-friendly packaging. There is also particular attention paid to the preservation of shea trees which sometimes are unnecessarily cut down to provide charcoal and firewood in times of desperation.  The key is to pay the farmers well so they in turn are less inclined to senselessly cut down the trees. The pay off is a well-sustained environment and a thriving community.

Success always breeds expansion and inspires imminent growth and  Shea Radiance is responding by joining forces with GIZ and USAAID/WATH (West Africa Trade Hub) on a number of initiatives that will help encourage mass production and distribution plus effectively translate the health benefits that come with the habitual use of West African Shea Butter.

It’s definitely gratifying to know that you can feel and look beautiful while also keeping your philanthropic tendencies alive.

For more about Shea Radiance visit: www.shearadiance.com.