{"id":14764,"date":"2016-02-18T20:50:10","date_gmt":"2016-02-18T20:50:10","guid":{"rendered":"http:\/\/mytrendybuzz.com\/blog\/?p=14764"},"modified":"2016-02-18T20:52:31","modified_gmt":"2016-02-18T20:52:31","slug":"rihanna-proves-her-worth-to-puma-with-profitable-returns","status":"publish","type":"post","link":"http:\/\/mytrendybuzz.com\/blog\/2016\/02\/18\/rihanna-proves-her-worth-to-puma-with-profitable-returns\/","title":{"rendered":"Rihanna Proves Her Worth to Puma, With Profitable Returns"},"content":{"rendered":"<!-- google_ad_section_start --><p>Fashion brand Puma is experiencing a new lease on life. After an extended period of less than stellar returns, the footwear company is now enjoying a surge in sales, which can be directly attributed to the brilliant collaboration between the brand and global sensation Rihanna &#8211; who joined forces with Puma a year ago &#8211; to unleash her limited-edition, \u201cCreeper\u201d shoes.<\/p>\n<p><a href=\"http:\/\/mytrendybuzz.com\/blog\/wp-content\/uploads\/1200x-1.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-14765\" src=\"http:\/\/mytrendybuzz.com\/blog\/wp-content\/uploads\/1200x-1.jpg\" alt=\"1200x-1\" width=\"1200\" height=\"811\" srcset=\"http:\/\/mytrendybuzz.com\/blog\/wp-content\/uploads\/1200x-1.jpg 1200w, http:\/\/mytrendybuzz.com\/blog\/wp-content\/uploads\/1200x-1-300x203.jpg 300w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><!--more-->As the new creative director of Puma, Rihanna was able to parlay her superstar status, and her undeniably flawless fashion initiatives, in a way that not only appealed to the masses, but also gave the German company a much needed boost &#8211; after riding the waves of uncertainty that almost tarnished the reputation that initially put them on the radar of fashion conscious consumers.<br \/>\nIt appears that having Rihanna around has been quite profitable due to the growing number of women who are taking an interest in sneakers in a way that hasn\u2019t been seen before.<br \/>\nThe success of \u201cCreepers\u201d encouraged a second outing with \u201cEskiva\u201d and now there is confirmation that in the fall of 2016, a new fall collection of shoes and apparel will be unleashed under the Fenty by Rihanna label.<br \/>\nAnyone who didn\u2019t see this coming, clearly doesn\u2019t understand the star power Rihanna wields and with this latest coup \u2013 there is every assurance that there will be more high-profile brands clamoring for the singer\u2019s attention.<\/p>\n<!-- google_ad_section_end -->","protected":false},"excerpt":{"rendered":"<p>Fashion brand Puma is experiencing a new lease on life. After an extended period of less than stellar returns, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,38,6],"tags":[238,233],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rihanna Proves Her Worth to Puma, With Profitable Returns - MyTrendyBuzz<\/title>\n<meta name=\"description\" content=\"Puma and Rihanna are a match made in heaven.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/mytrendybuzz.com\/blog\/2016\/02\/18\/rihanna-proves-her-worth-to-puma-with-profitable-returns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rihanna Proves Her Worth to Puma, With Profitable Returns - 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