{"id":13496,"date":"2015-01-29T17:44:34","date_gmt":"2015-01-29T17:44:34","guid":{"rendered":"http:\/\/mytrendybuzz.com\/blog\/?p=13496"},"modified":"2015-01-29T17:44:34","modified_gmt":"2015-01-29T17:44:34","slug":"att-joins-snapchat-scripted-series-snapperhero","status":"publish","type":"post","link":"http:\/\/mytrendybuzz.com\/blog\/2015\/01\/29\/att-joins-snapchat-scripted-series-snapperhero\/","title":{"rendered":"AT&#038;T Joins Snapchat for Scripted Series &#8216;SnapperHero&#8217;"},"content":{"rendered":"<!-- google_ad_section_start --><p><strong>Snapchat<\/strong> is easing its way into the creative realm and now with the support of <strong>AT&amp;T<\/strong>, they are about to embark on a timely and ambitious project.<\/p>\n<p><a href=\"http:\/\/mytrendybuzz.com\/blog\/wp-content\/uploads\/sh_snapchatlogo_horizontal_f5.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-13497\" src=\"http:\/\/mytrendybuzz.com\/blog\/wp-content\/uploads\/sh_snapchatlogo_horizontal_f5.jpg\" alt=\"sh_snapchatlogo_horizontal_f5\" width=\"446\" height=\"299\" srcset=\"http:\/\/mytrendybuzz.com\/blog\/wp-content\/uploads\/sh_snapchatlogo_horizontal_f5.jpg 446w, http:\/\/mytrendybuzz.com\/blog\/wp-content\/uploads\/sh_snapchatlogo_horizontal_f5-300x201.jpg 300w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/><\/a><\/p>\n<p><!--more--><\/p>\n<p><em>SnapperHero<\/em> is a new series that will round up a set of <strong>YouTube<\/strong> favorites like <strong>Anna Akana,<\/strong> <strong>Freddie Wong<\/strong>,<strong> Harley Morenstein<\/strong> and <strong>Jasmeet Singh<\/strong> as well as <strong>Snapchat<\/strong> mascot <strong>Shaun McBride<\/strong> who is also the wearing the hat of creative director.<\/p>\n<p><em>SnapperHero<\/em> is aiming to be an opportunity to elevate the engaging element provided by interactive platforms by developing a series stimulated by the superhero genre in an effort to encourage the interplay between users and providers.<\/p>\n<p>The brainchild of producer Billy Parks and Kendall Ostrow, a digital media agent at UTA, the series will work alongside with <strong>AT&amp;T<\/strong> to elaborately conduct the logistics of the project with the help of eager fans who will get to offer their preferences for practically every detail including what the host of heroes will be donning while they get the job done. Fans will also have input when it comes to carving out storylines, which should prove to be quite a feat depending on the level of response.<\/p>\n<p>There is always the tendency for projects like these to get a bit messy but Parks emphasizes that the 12-episode series that is scheduled to make its debut later this year will not deviate from <strong>Snapchat\u2019s<\/strong> signature offering. \u201cThe thing we really about<strong> Snapchat<\/strong> is that it\u2019s not such a polished platform\u201d. \u201cIt\u2019s a place where people are willing to share videos and pictures that aren\u2019t totally refined. I love that as an exercise in sharing a story\u201d.<\/p>\n<p><strong>AT&amp;T\u2019s<\/strong> involvement is an indication that the company is looking to become expansive in its reach of young customers at the cusp of innovation. Liz Nixon, director of engagement marketing, echoed the sentiment when commenting on the new venture, \u201cIt\u2019s important to us to be at the intersection of consumer consumption and behavior\u201d.<\/p>\n<p>Should be interesting to see how this plays out especially with the fan implementation \u2013 either way we can\u2019t imagine that this would be a dud.<\/p>\n<!-- google_ad_section_end -->","protected":false},"excerpt":{"rendered":"<p>Snapchat is easing its way into the creative realm and now with the support of AT&amp;T, they are about to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,38],"tags":[2098,2100,2102,2101,2097,2099,1913],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AT&amp;T Joins Snapchat for Scripted Series &#039;SnapperHero&#039; - MyTrendyBuzz<\/title>\n<meta name=\"description\" content=\"AT&amp;T and Snapchat collaborate on superhero series - 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