Reality TV is now an acceptable form of entertainment and is slowly shedding the negative stereotypes that are commonly associated with the genre. If film legend Clint Eastwood can willingly allow his brood to be followed by invasive cameras supplied by E! Television, then that basically seals the deal.
The fashion industry used to be a snobbish albeit reclusive outlet for outsiders who hungered for a taste of the behind the scenes workings that almost always produced inspiring results.
But now the cameras are given free reign and the professionals are taking the cue that in order to garner more Twitter followers or perhaps re-establish or re-define your brand in the fast paced world of entertainment, you must have a moving vehicle on a top network.
BRAVO, VH1, and of course E! have all concocted the winning formula when it comes to supplying what the audience craves. From the Kardashians to Mob Wives to the Real Housewives, there is no shortage of high-voltage drama.
Fashion is now at the forefront when it comes to surefire hits, and with the new batch of electives, including NBC’s Fashion Star, a competition series hosted by model Elle Macpherson, and starring Jessica Simpson, Nicole Ritchie and John Varvatos, as the show’s influential mentors and VH1’s newest installment, House of Consignment, a Chicago based series that follows the stylishly chaotic world of Corri McFadden, as she expertly juggles a demanding schedule, fidgety employees and her fast growing empire, eDrop-Off, a store that specializes in collecting and selling vintage wares, this blueprint has been firmly etched. BRAVO’s Fashion Hunters which premiered last fall already did the groundwork by successfully introducing viewers to the scavengers who prey on the rejected treasures of the rich and famous.
Presently, competitions, vintage wonderlands and self-titled stylists aiming for more exposure (Rachel Zoe, June Ambrose and Brad Goreski) seem to be the preferred “scripted” theme for fashion-induced shows.
Being fashionable really is a matter of taste, dollars and cents, and don’t forget killer ratings.